Market Development
Avistra International accompanies management teams of private companies, public corporations and state owned agencies in the development, implementation and monitoring of their foreign market penetration strategies and operations:
- Selection and coaching of their international teams
- Foreign market validation and selection of priority markets, location and potential clients
- Products / services adaptation to meet foreign market needs and requirements
- Branding leveling
- Understanding and adapting your managerial and commercial knowledge to the targeted markets’ specificities and culture
- Foreing market start-up and diversification strategies
- Research of potential partners and joint venture agreements
- Financial structuring and co-financing schemes
- Setting-up, location, staffing and monitoring of foreign subsidies and corporate marketing offices
- Setting-up of foreign market distribution networks
- Identification, agreements with international suppliers
- International business opportunities development an tracking system
- Assistance in communications plans and public relation operations abroad
- Field assistance for international marketing and sales operations
- Technical and financial proposal writing and contract preparation and negotiation assistance
A four steps assistance process
Define your products or services, understand your operations and evaluate your internationalisation capacity
“Go / no go” decision
On site validation to meet with potential clients on targeted markets, evaluate business opportunities and identify future partners
“Go / no go” decision
Elaborate an operational strategy on selected markets based on your business model and the branding of your products and/or services
“Go / no go” decision
Select and supervise your commercial team and sign JV agreements with your foreign partners; activate the marketing process in order to achieve your sales targets and short or medium term profitability