What We Do
We guide companies into new markets.
From strategy to execution, our team brings deep experience to every stage of market entry.
01
Market-entry advisory mandates
We undertake global advisory mandates to help companies diversify and enter new markets worldwide.
02
Public-private partnership projects
We develop, coordinate and co-manage major development projects in ex-urban and remote locations through public-private partnerships (PPPs). We work closely with our team and ecosystem partners and all project stakeholders.
03
Coaching
We equip CEOs, executives and target-market partners with practical knowledge of market diversification and hands-on operational know-how to help them diversify their markets and enter new ones.
HOW WE WORK
We help our clients diversify their markets and enter new ones. Our support spans every stage: assessing readiness, validating demand, adapting the offer, developing market-entry plans, structuring financing and investment, and executing marketing and sales locally.
01
Market-entry advisory mandates
Five-phase Go/No-Go process
Drawing on more than 40 years of on-the-ground experience worldwide, our proven, structured Five-phase Go/No-Go process guides private companies, professional associations and government organizations through each stage of market diversification and entry.
1
Assess market-diversification readiness. Evaluate the client company’s readiness to enter new markets across executive management, finance, marketing and sales.
2
Validate demand and adapt the offer. Confirm demand in the target market and tailor the offer to meet local requirements.
3
Develop market-entry strategies and plans. Define the strategic approach and operational plans for entering the target market with established local partners and an effective network of buyers and distributors.
4
Structure financing and investment. Determine financing and investment requirements and structure them to support the market-entry plans.
5
Execute marketing and sales locally. Implement the market-entry plans through hands-on marketing, sales and local operations with selected in-country partners, buyers and distributors.
02
Public-private partnership projects
We support major regional development projects in ex-urban and remote areas through public-private partnerships (PPPs).
PPP project process
- Project design, start-up and delivery.
- Financing and investment planning.
- Procurement of industrial and technology equipment and products.
- Advisory support for public institutions and regional development initiatives, alongside private-sector clients.
- Regional development opportunities for local and First Nations communities, SME growth and exports, women and youth training.
- Project co-management and supervision.
Project stakeholder coordination and support
We coordinate and support project promoters, owners, engineers/architects, general contractors, local partners, commercial and institutional partners, governments, international financing institutions (IFIs), bilateral aid agencies (BAAs), foreign and local private investors.
Project categories
- Infrastructure and industrial or technology equipment projects in green energy storage, AI manufacturing plants, data centers, mining and defence.
- Production and exports of agriculture, agri-food and fisheries products, consumer goods (from production to sales on new markets).
- Corporate university and professional training centre design and implementation projects for major companies, multinational corporations, and government state-owned companies and agencies.
03
Coaching for CEOs and executives
We help CEOs, executive management teams and client companies’ partners in destination markets apply our structured process for market diversification and entry. Through six complementary series of operational toolkits, we equip clients with practical know-how and target-market knowledge. Each coaching mandate is tailored to the client organization’s profile, market-entry strategies and operational needs.
Six operational toolkit series
S1
Assessment of the client company’s market diversification and entry capabilities
S2
Market diversification and entry into new markets: five-phase Go/No-Go process
S3
Talent management for new-market development and internal market diversification oversight committee
S4
Financial structuring of a major project and access to required funding
S5
Development and management of major regional public-private partnership (PPP) projects in ex-urban and remote areas
S6
Corporate universities and professional training centres for major companies, multinational corporations and state-owned organizations
Coaching formats
Medium-sized and large companies
Multinational corporations
Professional organizations
Governments (state-owned companies, ministries / departments, foreign investment and export support agencies)
Investment funds and international financing institutions.
Foreign companies entering the Canadian market.
Ready to Go Global?
From market validation to on-the-ground execution, our advisory network helps ambitious organizations enter new markets with structured rigor.